Segmentation of your address database is widely regarded as a proven way to improve responses and results.

• To create and manage segments go to “Lists”
• Click on the mailing list you wish to create segments for
• Now click on the “Segments” link under the List Options

• Enter the name of your segment [example: Subscribers having gmail addresses]
• Select whether the all rules you create should match or any one of them
• The segment rules is the most important part. You can create a rule based on subscribers information or based on subscribers activity such as opening emails, clicking on the links etc.

You can add multiple rules to the segment such as the person should have gmail.com email id and should be between 18-25 age group.